Genetic Technologies Acquires AffinityDNA Direct-to-Consumer Business

July 14, 2022

Genetic Technologies Limited (GENE) completed the acquisition of the direct-to-consumer eCommerce business and distribution rights of AffinityDNA, including websites, brand identities, laboratory testing and distribution agreements. The deal expands GENE’s direct-to-consumer channel and product portfolio across the US, UK and Europe, adding AffinityDNA’s consumer and pet genomics offerings to GENE’s geneType and EasyDNA brands.

Buyers
Genetic Technologies Limited
Targets
AffinityDNA
Industry
Biotechnology
Location
United Kingdom
Transaction Type
Buyout

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