Genetic Technologies Acquires EasyDNA from BelHealth

July 19, 2021

Genetic Technologies Limited (GENE/GTG) acquired the direct-to-consumer eCommerce business, brands and distribution rights of General Genetics Corporation trading as EasyDNA from BelHealth Investment Fund LP for US$4.0 million (cash, ADRs and escrow). The deal gives Genetic Technologies an established DTC genomics platform and distribution in ~40 countries (70+ websites) to accelerate its health & wellness and serious-disease test commercialisation and global expansion.

Buyers
Genetic Technologies Limited
Targets
EasyDNA (General Genetics Corporation)
Sellers
BelHealth Investment Fund LP
Industry
Biotechnology
Location
New Mexico, United States
Transaction Type
Buyout

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