Borrow A Boat Acquires KellyBoat

Boatsetter and Getmyboat Merge to Create Global Boat Rental Marketplace

December 18, 2025

Transportation

Boatsetter and Getmyboat have merged to form a combined global marketplace for boat rentals and on‑the‑water experiences, with the new headquarters based in Miami. The merger unifies inventory and technology across both platforms to expand geographic reach, accelerate product and AI development, and provide enhanced tools and services for owners, operators and guests.

Lensrentals Acquires BorrowLenses

March 14, 2024

E-Commerce

Lensrentals has acquired the BorrowLenses brand and select assets, consolidating two prominent online photo and video equipment rental businesses. The deal expands Lensrentals' inventory, customer base and regional footprint — BorrowLenses will continue to fulfill existing orders in the near term while Lensrentals integrates assets and order histories.

Permira Acquires Majority Stake in Boats Group from Apax Partners

December 29, 2020

E-Commerce

A company backed by the Permira funds has agreed to acquire a majority stake in Boats Group from funds advised by Apax Partners. Boats Group, a Miami-based online classifieds marketplace and technology provider for the recreational marine industry (brands include YachtWorld, Boat Trader and boats.com), will partner with Permira to expand internationally and develop new products and services; financial terms were not disclosed.

MarineMax Acquires Boatyard Digital Platform

March 17, 2020

Cloud & SaaS

MarineMax, Inc. has acquired Boatyard, an on-demand digital platform for boating, to accelerate its digital customer experience initiatives. Boatyard will operate as an independent brand within MarineMax, with founder Nathan Heber leading the effort as President of Boatyard; financial terms were not disclosed.

Betterment Acquires Rowboat Advisors

May 14, 2025

Financial Services

Betterment has acquired Rowboat Advisors, a portfolio management software provider specializing in direct indexing, tax optimization, and personalized investing. The deal will integrate Rowboat’s technology into Betterment Advisor Solutions to accelerate capability delivery for RIAs, with full integration beginning in the second half of 2025 and direct indexing planned for 2026.

MarineMax Acquires Boatzon to Expand Digital Retail Capabilities

January 5, 2023

E-Commerce

MarineMax, through its technology arm New Wave Innovations, has completed the acquisition of Boatzon, an online boat and marine digital retail platform that integrates financing and insurance. The deal brings Boatzon's FinTech and InsureTech capabilities into MarineMax's digital portfolio to accelerate online boat purchasing and improve customer experience across its global dealer and marina network.