Porch Group Acquires V12 to Expand Mover and Homeowner Marketing Capabilities

January 21, 2021

Porch Group, Inc. (NASDAQ: PRCH) acquired V12, a provider of purchase-intent data and marketing services, to combine V12's mover database and buyer-intent signals with Porch's pre-move and home-related data assets. The deal is intended to enhance Porch's data and marketing product offerings for brands and home-service providers and accelerate new-mover marketing solutions.

Buyers
Porch Group, Inc.
Targets
V12
Sellers
DataMentors Holdings, Inc.
Location
New Jersey, United States
Transaction Type
Buyout

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