Seismic Acquires Grapevine6

Seismic Acquires Percolate

November 5, 2019

Marketing & Advertising

Seismic, the San Diego–based sales enablement platform, has acquired Percolate, a New York–based marketing campaign orchestration and content management platform. The deal combines Seismic's sales enablement and asset management capabilities with Percolate's content orchestration tools to provide marketers enterprise-scale content production, planning and distribution.

Clari Acquires Groove to Add Sales Engagement to Its Revenue Platform

August 14, 2023

Cloud & SaaS

Clari has acquired Groove, a market-leading sales engagement platform, and will integrate Groove’s workflow automation and AI-driven engagement capabilities into Clari’s AI-powered Revenue Platform. Groove co-founders Chris Rothstein and Austin Wang will join Clari to lead the Groove product line as the combined offering aims to give revenue teams end-to-end visibility, execution, and improved forecasting.

Seismic Acquires Lessonly

August 16, 2021

Cloud & SaaS

Seismic, the San Diego–based sales enablement platform, acquired Indianapolis-based Lessonly, a training, coaching and enablement SaaS provider, to integrate learning and coaching into its enablement offering. The acquisition coincided with Seismic closing a $170 million Series G financing led by Permira to accelerate product expansion, R&D, and global growth.

6sense Acquires Granite Media

June 9, 2022

Marketing & Advertising

6sense has acquired AdTech provider Granite Media to expand its omni-channel advertising and managed services capabilities within the 6sense Revenue AI platform. The Granite Media marketing team will join 6sense to lead advertising product innovation and managed services; the announcement also coincided with two new executive hires at 6sense.

Bazaarvoice Acquires Granify

December 5, 2023

Cloud & SaaS

Bazaarvoice has acquired Granify, an AI-driven e-commerce contextualization and conversion optimization platform, to enhance its full-funnel e-commerce and user-generated content (UGC) offering. The deal integrates Granify’s in-session behavioral AI capabilities with Bazaarvoice’s product and UGC data to drive improved on-site personalization and higher conversion rates for brands and retailers.

saas.group Acquires Pipeline CRM

April 4, 2022

Cloud & SaaS

saas.group has acquired Pipeline CRM, a Seattle-based CRM provider founded in 2006 that serves SMB sales teams. The acquisition will let saas.group expand its portfolio of founder-friendly SaaS businesses and invest in product development, expanded features, and enhanced customer support for Pipeline's SMB customers.