Bain Capital to Acquire Echo Marketing in ~$344M Take-Private

January 3, 2026

Bain Capital has agreed to acquire South Korea-based Echo Marketing in a transaction valued at roughly $344 million. The deal combines a negotiated purchase of a 43.66% controlling stake with a tender offer for the remaining shares, followed by plans for voluntary delisting and take-private steps under Korean law.

Buyers
Bain Capital
Targets
Echo Marketing
Sellers
Echo Marketing CEO Kim Cheol-ung, an affiliated shareholder
Location
South Korea
Transaction Type
Buyout

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