BarkleyOKRP Acquires Adlucent from Advantage Solutions
May 1, 2024
BarkleyOKRP (a Keystone Capital portfolio company) has acquired digital performance marketing agency Adlucent from Advantage Solutions. The add-on expands BarkleyOKRP's e-commerce, retail media and performance marketing capabilities and brings Adlucent's ~180 employees and proprietary technology into the combined agency.
- Buyers
- BarkleyOKRP, Keystone Capital Management, L.P.
- Targets
- Adlucent
- Sellers
- Advantage Solutions Inc.
- Platforms
- BarkleyOKRP
- Industry
- Marketing & Advertising
- Location
- Texas, United States
- Transaction Type
- Addon
Explore More
Build a buyer list for your deal
Find active buyers from recent acquisition patterns and move straight into outreach.