Blacksmith Applications Acquires Food Sales Enablers

Blacksmith Applications, a SaaS provider of trade promotion management and optimization software, has acquired Food Sales Enablers (FSE) of Buffalo, New York to combine trade management, promotion optimization and sales enablement for CPG manufacturers. Blacksmith will retain the FSE brand and application as its principal CRM/sales enablement platform; FSE CEO Rick Heavern will join Blacksmith as General Manager of the Food Sales Enablers product division. Blacksmith is backed by Strattam Capital.