Operating Company Software

Blacksmith Applications

Lawrence, Massachusetts, United States

Formerly known as Blacksmith Applications (Blacksmith), Blacksmith Applications by TELUS Consumer Goods, Blacksmith Applications, Inc.

Blacksmith Applications provides trade promotion management and sales enablement software for food manufacturers/CPG and retail/foodservice teams, with modules for product data, CRM, business planning, trade management, bid management, sales reporting analytics, and mobile solutions; it is also marketed as Blacksmith Sales Enablement (formerly Food Sales Enablers) and includes trade promotion optimization capabilities via the T-Pro product.

Focus Areas
Trade Promotion Management, Sales Enablement, Mobile CRM

Tracked deals

3

3 tracked deals across 2019-2020.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Buyout

2 buyout · 1 addon

Blacksmith Applications Acquisition Volume by Year

Last 2 years

Acquisition volume by year Annual acquisition counts for the last 2 years for Blacksmith Applications. 1 2019 2 2020

Supporting Data

Recent Transactions

  • Blacksmith Applications Acquires TABS Analytics
    December 15, 2020
    Buyer
    Blacksmith Applications, Strattam Capital
    Target
    TABS Analytics
    Industry
    Data & Analytics
    Location
    Connecticut, United States
    Type
    Addon

    Blacksmith Applications, a Strattam-backed SaaS provider of trade promotion management and revenue management solutions, has acquired TABS Analytics, a technology-enabled analytics and shopper-insights firm. The deal combines Blacksmith's trade promotion software with TABS' data science, virtual shopper research and category management capabilities to expand revenue-management and analytics offerings for CPG and retail clients.

  • Blacksmith Applications Acquires Food Sales Enablers
    September 1, 2020
    Buyer
    Blacksmith Applications, Strattam Capital
    Target
    Food Sales Enablers
    Industry
    Cloud & SaaS
    Location
    New York, United States
    Type
    Buyout

    Blacksmith Applications, a SaaS provider of trade promotion management and optimization software, has acquired Food Sales Enablers (FSE) of Buffalo, New York to combine trade management, promotion optimization and sales enablement for CPG manufacturers. Blacksmith will retain the FSE brand and application as its principal CRM/sales enablement platform; FSE CEO Rick Heavern will join Blacksmith as General Manager of the Food Sales Enablers product division. Blacksmith is backed by Strattam Capital.

  • Blacksmith Applications Acquires T-Pro Solutions
    January 29, 2019
    Buyer
    Blacksmith Applications
    Target
    T-Pro Solutions
    Industry
    Cloud & SaaS
    Location
    Ohio, United States
    Type
    Buyout

    Blacksmith Applications, a Strattam Capital-backed SaaS provider of trade promotion management software, has acquired T-Pro Solutions of Columbus, Ohio to add trade promotion optimization and predictive analytics capabilities. Blacksmith will retain the T-Pro brand, name T-Pro CEO Terry Ziegler as General Manager of the T-Pro product division, and invest in product enhancements to expand its end-to-end trade promotion and optimization offering.

Related Acquisition Pages

Cloud & SaaS Buyers & Acquisitions 2 tracked deals by Blacksmith Applications. Data & Analytics Buyers & Acquisitions 1 tracked deal by Blacksmith Applications. Acquisitions in Connecticut 1 tracked deal by Blacksmith Applications. Acquisitions in New York 1 tracked deal by Blacksmith Applications. Acquisitions in Ohio 1 tracked deal by Blacksmith Applications.

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