Brentwood Associates Acquires Majority Interest in Afterburn Holdings

January 11, 2019

Brentwood Associates has acquired a majority interest in Afterburn Holdings, a leading Orangetheory Fitness franchisee headquartered in Houston, Texas, which operates 12 studios and oversees an additional eight in the greater Houston market. Company founders/operators Jim Potesta and Marty Reichenthal retain substantial ownership and will continue to run the business as Brentwood partners with management to drive multi-unit growth and geographic expansion.

Targets
Afterburn Holdings
Sellers
Jim Potesta, Marty Reichenthal
Location
Texas, United States
Transaction Type
Buyout

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