Cendyn Acquires WIHP to Strengthen Metasearch and Direct-Booking Capabilities
August 30, 2023
Cendyn has acquired WIHP, a Paris-based leader in hotel metasearch services and technology, to bolster its metasearch capabilities and drive more profitable direct bookings for hoteliers. The deal expands Cendyn's EMEA and global footprint and creates a more integrated digital ecosystem for hotel digital marketing and distribution.
- Buyers
- Cendyn
- Targets
- WIHP
- Industry
- Marketing & Advertising
- Location
- Île-de-France, France
- Transaction Type
- Buyout
Explore More
Build a buyer list for your deal
Find active buyers from recent acquisition patterns and move straight into outreach.