Cérélia Acquires US Waffle; Continental Grain Makes Strategic Investment in Cérélia

March 30, 2021

Ardian-backed Cérélia has acquired US Waffle, a South Carolina-based maker of premium pancakes and waffles, to accelerate its North American expansion and enter the breakfast category. Separately, Continental Grain Company made a strategic equity investment in Cérélia to support the group's growth initiatives in bakery and frozen breakfast products.

Buyers
Cérélia, Continental Grain Company
Targets
US Waffle
Industry
Food & Beverage
Location
South Carolina, United States
Transaction Type
Buyout

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