Church & Dwight to Acquire the Touchland Brand for Up to $880 Million

May 15, 2025

Church & Dwight Co., Inc. has signed a definitive agreement to acquire the Touchland brand for $700 million at closing, plus an earn-out of up to $180 million tied to Touchland’s 2025 net sales. The all-in purchase price is up to $880 million and is expected to close in the second quarter, subject to customary conditions.

Buyers
Church & Dwight Co., Inc.
Targets
Touchland brand
Location
Florida, United States
Transaction Type
Buyout

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