Clearlink / Sykes Enterprises Acquires The Penny Hoarder (Taylor Media Corporation)
December 21, 2020
Clearlink, the digital marketing subsidiary of Sykes Enterprises, acquired Taylor Media Corporation, owner of personal finance site The Penny Hoarder, in an all-cash transaction valued at $102.5 million. The acquisition expands Clearlink's digital media portfolio and extends Sykes' reach into the broader financial services advertising market by adding The Penny Hoarder's audience, content expertise and advertiser relationships.
- Buyers
- Clearlink (a subsidiary of Sykes Enterprises), Sykes Enterprises, Incorporated
- Targets
- Taylor Media Corporation (The Penny Hoarder)
- Industry
- Media & Entertainment
- Location
- Florida, United States
- Transaction Type
- Buyout
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