Crisp Acquires Atheon Analytics and ClearBox Analytics

Crisp, the Bentonville-based collaborative commerce platform for retail data, has acquired two UK analytics firms — Atheon Analytics (SKUtrak) and ClearBox Analytics (ClearView) — to expand its UK retail coverage and extend capabilities into food service. The acquisitions bring more than 120 UK and multinational customers onto the Crisp platform and enhance SKU-level, ERP and trade-spend data visibility for CPG brands and grocery retailers.