Data Decisions Group Acquires Reach Analytics
January 9, 2019
Data Decisions Group, a provider of data, research and predictive marketing services, has acquired Reach Analytics, a Silicon Valley predictive marketing technology startup. The acquisition integrates Reach Analytics’ predictive modeling platform into DDG’s marketing and data services to accelerate targeted customer acquisition and analytics capabilities, particularly for insurance industry clients.
- Buyers
- Data Decisions Group
- Targets
- Reach Analytics
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Buyout
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