Datadog Acquires Eppo to Expand Product Analytics and Experimentation Capabilities
May 5, 2025
Datadog, Inc. has acquired Eppo, a San Francisco-based feature flagging and experimentation platform, to integrate experimentation and feature management into Datadog's Product Analytics suite. The acquisition aims to create an end-to-end product analytics solution that helps teams run experiments, manage feature rollouts, and measure AI/model and product changes against business outcomes.
- Buyers
- Datadog, Inc.
- Targets
- Eppo
- Industry
- Cloud & SaaS
- Location
- California, United States
- Transaction Type
- Buyout
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