Upstart Acquires Prodigy Software
March 17, 2021
Upstart Holdings, Inc. agreed to acquire Prodigy Software, a cloud-based automotive retail software provider, to integrate AI-enabled auto lending into dealer retail experiences. The acquisition — expected to close in Q2 2021 — will accelerate Upstart’s ability to offer AI-driven auto loans through dealerships nationwide.
- Buyers
- Upstart Holdings, Inc.
- Targets
- Prodigy Software, Inc.
- Industry
- Cloud & SaaS
- Location
- California, United States
- Transaction Type
- Buyout
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