Upstart Acquires Prodigy Software

March 17, 2021

Upstart Holdings, Inc. agreed to acquire Prodigy Software, a cloud-based automotive retail software provider, to integrate AI-enabled auto lending into dealer retail experiences. The acquisition — expected to close in Q2 2021 — will accelerate Upstart’s ability to offer AI-driven auto loans through dealerships nationwide.

Buyers
Upstart Holdings, Inc.
Targets
Prodigy Software, Inc.
Industry
Cloud & SaaS
Location
California, United States
Transaction Type
Buyout

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