Future Plc Acquires WhatCulture

Future Acquires Who What Wear

May 10, 2022

Media & Entertainment

Future plc has acquired Who What Wear, the digital women's fashion and lifestyle brand, to bolster its portfolio of women's lifestyle titles and expand its audience reach. The acquisition brings Who What Wear's audience, affiliate commerce capabilities, and social content into Future's global network of media brands.

U.S. News & World Report Acquires Culture Trip

February 27, 2024

Media & Entertainment

U.S. News & World Report has acquired TheCultureTrip.com from Culture Trip Travel UK Ltd., adding the travel website and its marketplace for small, insider-led group trips to U.S. News' travel franchise. The Culture Trip site — founded in London in 2011 with 75,000+ travel articles, millions of monthly users and a dedicated apps audience — will continue to operate under the Culture Trip brand; terms were not disclosed.

Next Glass Acquires Hop Culture

December 8, 2020

Media & Entertainment

Next Glass, the parent company of Untappd and BeerAdvocate, has acquired Hop Culture, a Pittsburgh-based digital magazine and events company serving craft beer enthusiasts. The acquisition brings Hop Culture's content, festivals, and merchandise into Next Glass's portfolio to enhance its audience engagement and event capabilities within the beverage alcohol sector.

Future Acquires SheerLuxe

January 22, 2026

Media & Entertainment

Future plc has acquired SheerLuxe, a UK-based digital fashion and lifestyle publisher, adding the brand to its Women & Luxury vertical. The deal brings Future a Gen Z-skewed, social-first audience and content capabilities to accelerate content monetisation and expand reach across fashion, beauty and luxury end markets.

Future plc Acquires CinemaBlend from Gateway Blend

October 5, 2020

Media & Entertainment

Future plc has acquired CinemaBlend, a US-based digital entertainment publisher and division of Gateway Blend. The acquisition expands Future's reach in its TV & Film and Games & Entertainment verticals—particularly in the US—and provides opportunities to accelerate its WhatToWatch.com offering and diversify CinemaBlend's monetization through Future's proprietary technology.

Future plc Acquires Gardening Know How

February 9, 2023

Media & Entertainment

Future plc has acquired Gardening Know How, a leading online gardening content publisher, strengthening Future's position in the home interest category and expanding its US audience reach. The acquisition adds Gardening Know How's extensive evergreen gardening content and community (over 16,000 articles and ~180 million annual users) to Future's Home network, enabling greater monetization through Future's technology and SEO capabilities.