Supermetrics Acquires Relay42

Contentstack Acquires Lytics

January 8, 2025

Cloud & SaaS

Contentstack acquired Lytics, a real-time customer data platform, in a deal that closed in December 2024 to add first‑party data activation, audience insights and profile management to Contentstack's composable DXP. The combination aims to enable real‑time personalization at scale for brands and creates a combined business that the company says includes over 500 customers and more than 500 employees.

Canto Acquires Image Relay

September 16, 2024

Cloud & SaaS

Canto, a leading provider of digital asset management (DAM) software, has acquired Image Relay, a Burlington, Vermont–based SaaS vendor that combines DAM and product information management (PIM). The deal brings Image Relay founder and CEO Skye Chalmers into Canto’s team and expands Canto’s product capabilities to offer a unified DAM+PIM solution for industries such as retail, manufacturing and CPG.

Adswerve Acquires Metric Partners Consulting

September 2, 2022

Data & Analytics

Adswerve, a Denver-based digital media and analytics consultancy, has acquired Metric Partners Consulting, an Adobe-focused digital analytics and implementation firm. The deal expands Adswerve's capabilities in Adobe Analytics, Adobe Real-Time CDP, Adobe Target and Customer Journey Analytics, augmenting its data activation and personalization offerings for enterprise clients.

Conductor Acquires Searchmetrics

February 14, 2023

Cloud & SaaS

Conductor, the New York-based enterprise organic marketing (SEO) platform, has acquired European SEO technology provider Searchmetrics to accelerate its expansion in Europe and integrate Searchmetrics’ data assets and engineering team. The deal brings Searchmetrics’ ~70 employees, 500+ global customers (per Source 1) and long-standing European presence into Conductor’s product and support footprint to deliver greater global platform capabilities.

Relatech Acquires ConneXSoft Product Suite

May 13, 2025

Software

Relatech S.p.A. has acquired the product suite of ConneXSoft GmbH, a Munich-based provider of SCADA extension software for building, energy management and industrial automation markets. The deal supports Relatech's internationalization into the DACH region, strengthens its Ignition SCADA distribution in Germany and Austria, and led to the creation of a new entity, Relatech CXS GmbH, to serve local customers and partners.

At-Bay Acquires Relay Platform

August 22, 2022

Insurance

At-Bay, a digital-age insurance provider, has acquired Relay, a Toronto-based insurtech that operates a multicarrier digital distribution marketplace for specialty commercial lines (notably cyber). Relay will continue to operate as an independent entity under its existing management while joining At-Bay to expand the acquirer’s digital distribution capabilities for brokers and partners.