Zachert Private Equity Acquires Brands Within Reach from NewAge, Inc.

September 29, 2020

Zachert Private Equity GmbH acquired Brands Within Reach (BWR) from NewAge, Inc. in a transaction valued at approximately US$15 million. The deal transfers BWR's owned beverage brands, licensing and distribution rights, and distribution machinery and equipment to Zachert, which plans to restructure and grow the portfolio as part of a U.S. buy-and-build strategy in the non-alcoholic beverage sector.

Buyers
Zachert Private Equity GmbH
Targets
Brands Within Reach
Sellers
NewAge, Inc.
Industry
Food & Beverage
Location
New York, United States
Transaction Type
Divestiture

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