The Hershey Company Acquires LesserEvil
November 20, 2025
The Hershey Company has completed its acquisition of LesserEvil, an organic snack brand known for popcorn and puffs made with better-for-you ingredients. The deal expands Hershey's better-for-you and salty snack portfolio while retaining LesserEvil's leadership team and brand positioning.
- Buyers
- The Hershey Company
- Targets
- LesserEvil Brand Snack Co.
- Industry
- Consumer Products
- Location
- Connecticut, United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
LesserEvil Acquires Majority Stake in R.E.D.D. Bar
April 13, 2022
Food & Beverage
LesserEvil has acquired a majority stake in Portland, Maine–based R.E.D.D. Bar, marking LesserEvil's first acquisition and giving the company an entry into the functional bar category. LesserEvil will move R.E.D.D. production to its Danbury, Connecticut facility, incorporate the R.E.D.D. team (including founder Alden Blease), and integrate the brand into its better-for-you snack portfolio.
-
The Hershey Company Acquires Dot's Pretzels and Pretzels Inc.
November 10, 2021
Food & Beverage
The Hershey Company entered into definitive agreements to acquire Dot's Pretzels LLC and Pretzels Inc., expanding its salty-snacking portfolio and pretzel manufacturing capabilities. The combined transaction is valued at approximately $1.2 billion (about $1.0 billion net of expected tax benefits) and is expected to close by the end of 2021, subject to customary regulatory approvals.
-
The Hershey Company Acquires Sour Strips
November 8, 2024
Food & Beverage
The Hershey Company has acquired Sour Strips, the sour candy brand founded by Maxx Chewning in 2019. Chewning will remain with the brand to lead marketing and innovation as Hershey expands its sweets portfolio and reaches new, social-media-savvy consumers.
-
UpSnack Brands Acquires Pipcorn and Spudsy
October 31, 2024
Food & Beverage
UpSnack Brands, a newly formed snack-platform company, has acquired the assets of Pipcorn Heirloom Snacks and Spudsy, combining two better-for-you, upcycled snack brands under one umbrella. Joe DePetrillo (former CEO of Pipcorn) will serve as CEO of UpSnack Brands while Spudsy founder Ashley Rogers will transition to a role with Sprinkles CPG in the KarpReilly family of brands.
-
Impact Capital Acquires Majority Stake in JUNKLESS Foods
October 11, 2023
Food & Beverage
Impact Capital, the private equity arm of Mike Repole's family office, has acquired a majority stake in JUNKLESS Foods to help scale the better-for-you chewy granola bar brand. The partnership will focus on brand building, innovation and expanding distribution to grow JUNKLESS into a national healthy-snack platform.
-
Lolli & Pops Acquires Hammond's Candies
November 18, 2024
Food & Beverage
Lolli & Pops, a portfolio company of TerraMar Capital, has acquired Hammond's Candies, the century-old US confectioner. The deal — funded by a new revolving credit facility from PNC Bank, a term loan from Advantage Capital Management and additional investment from TerraMar — will allow Lolli & Pops to integrate Hammond's artisanal product lines across its stores and online platform to drive growth.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.