Definian Acquires Incite Analytics

February 25, 2026

Definian announced it has acquired Michigan-based data analytics consultancy Incite Analytics to expand its advanced analytics, artificial intelligence, and workforce intelligence capabilities. The acquisition also expands Definian’s industry footprint into the automotive and mobility sector, with Incite Founder/CEO Matt Griffin joining Definian as Senior Vice President of Insights for AI.

Buyers
Definian
Targets
Incite Analytics
Sellers
Incite Founder and CEO Matt Griffin (will join Definian), Co-owner Rita Brasler (will assume Insights Practice Lead role)
Platforms
Industry
Data & Analytics
Location
United States
Transaction Type
Buyout

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