Deluxe Corporation Acquires First Manhattan Consulting Group (FMCG Direct)
January 6, 2017
Deluxe Corporation acquired First Manhattan Consulting Group (FMCG Direct), a New York–based data-driven marketing services and analytics firm, on December 30, 2016 for $200 million. The acquisition brings FMCG Direct's marketing analytics, campaign design and execution capabilities into Deluxe's Financial Services segment to enhance client acquisition, cross-sell and customer retention for financial institutions.
- Buyers
- Deluxe Corporation
- Targets
- First Manhattan Consulting Group (FMCG Direct)
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
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