Demandbase Acquires Engagio
June 16, 2020
Demandbase has acquired Engagio, the B2B account-based engagement platform, combining the two leaders to create a more comprehensive ABM and B2B martech offering. The acquisition is intended to accelerate Demandbase's revenue growth and expand its product capabilities by integrating Engagio's marketing automation and CRM expertise into Demandbase's account-based platform.
- Buyers
- Demandbase
- Targets
- Engagio
- Industry
- Cloud & SaaS
- Location
- California, United States
- Transaction Type
- Buyout
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