Dentsu Group Acquires Tag from Advent International

March 7, 2023

Dentsu Group Inc. has agreed to acquire Tag, a global omnichannel marketing production company, from private equity firm Advent International. Tag, which operates a proprietary marketing execution platform (Digital Interact) and employs ~2,800 people across 29 countries, will become part of dentsu's network to expand its content production and technology-enabled marketing capabilities.

Buyers
Dentsu Group Inc.
Targets
Tag
Sellers
Advent International
Location
England, United Kingdom
Transaction Type
Buyout

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