Dentsu Group Acquires Tag from Advent International
March 7, 2023
Dentsu Group Inc. has agreed to acquire Tag, a global omnichannel marketing production company, from private equity firm Advent International. Tag, which operates a proprietary marketing execution platform (Digital Interact) and employs ~2,800 people across 29 countries, will become part of dentsu's network to expand its content production and technology-enabled marketing capabilities.
- Buyers
- Dentsu Group Inc.
- Targets
- Tag
- Sellers
- Advent International
- Industry
- Marketing & Advertising
- Location
- England, United Kingdom
- Transaction Type
- Buyout
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