e.l.f. Beauty Acquires rhode for $1 Billion

e.l.f. Beauty to Acquire Naturium for $355 Million

August 29, 2023

Consumer Products

e.l.f. Beauty has signed a definitive agreement to acquire Naturium, a fast-growing high-performance skin care brand, for approximately $355 million in a combination of cash and stock. The transaction is expected to close around September 30, 2023, subject to customary closing conditions.

Rhyz Inc. (Nu Skin) Acquires BeautyBio

August 1, 2023

Consumer Products

Rhyz Inc., the strategic investment arm of Nu Skin Enterprises, announced the acquisition of BeautyBio, an omnichannel skincare and beauty device brand. Nu Skin said the deal will add BeautyBio's device IP and product portfolio to its ecosystem to drive growth, cost efficiencies and strengthen its position in at-home beauty devices.

Highlander Partners Acquires RMS Beauty

October 8, 2021

Consumer Products

Highlander Partners, a Dallas-based private investment firm, acquired RMS Beauty, the Charleston-headquartered pioneer of the clean beauty movement. Highlander plans to scale the brand by revamping marketing and product assortment, strengthening retail relationships, driving direct-to-consumer growth, and using RMS as the foundation for a broader clean-beauty platform.

Yellow Wood Partners Acquires Elida Beauty from Unilever

June 6, 2024

Consumer Products

Yellow Wood Partners completed the acquisition of Elida Beauty, a portfolio of legacy Unilever beauty and personal care brands (including Q-tips, Caress, Ponds for North America/Europe, Impulse, Noxzema, Monsavon and Timotei). The transaction is a corporate carve-out from Unilever; Yellow Wood will operate Elida Beauty as an independent company with offices in Dallas, London and Paris and has named Alfie Vivian as CEO to lead the next phase of growth.

FullBeauty Brands Acquires ELOQUII from Walmart

April 23, 2023

E-Commerce

FullBeauty Brands has agreed to acquire plus-size fashion brand ELOQUII Inc. from Walmart; terms were not disclosed. The deal will position ELOQUII as the anchor tenant in FullBeauty's new digital mall and help FullBeauty expand its presence in the fast-growing U.S. women's plus-size apparel market.

The Estée Lauder Companies to Acquire the TOM FORD Brand

November 15, 2022

Consumer Products

The Estée Lauder Companies Inc. (ELC) signed an agreement to acquire the TOM FORD brand, becoming the sole owner of the TOM FORD brand and all related intellectual property. The $2.8 billion deal is expected to close in the first half of calendar 2023 and is structured with cash/debt plus deferred payments; ELC will also extend licensing arrangements with Zegna (fashion/accessories) and Marcolin (eyewear).