ROLLER Acquires BookNow Software

October 10, 2025

ROLLER, the Austin-based venue management platform, has acquired BookNow Software, a UK-based Salesforce-native booking and operations platform. The deal expands ROLLER's European footprint and brings BookNow's CRM interoperability and enterprise-focused booking capabilities into ROLLER's product suite; BookNow founder Luke Sims will join ROLLER to lead the business as CEO of BookNow under ROLLER.

Buyers
ROLLER
Targets
BookNow Software
Industry
Cloud & SaaS
Location
United Kingdom
Transaction Type
Buyout

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