Digital Fuel Capital Acquires Seattle Coffee Gear

September 18, 2020

Digital Fuel Capital, a private equity firm focused on e-commerce, has acquired Seattle Coffee Gear, an omnichannel specialty retailer of coffee equipment, beans and repair services. Eagle Private Capital and Pine Street Capital Partners provided subordinated debt financing; founder Victor Gehlen will remain a significant shareholder and Mike Atkinson will continue as CEO as the company pursues accelerated growth through enhanced marketing and e-commerce capabilities.

Buyers
Digital Fuel Capital, Eagle Private Capital, Pine Street Capital Partners
Targets
Seattle Coffee Gear
Industry
E-Commerce
Location
Washington, United States
Transaction Type
Buyout

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