ETİ Gıda acquires TRUBAR for $173 million
February 6, 2026
TRUBAR, a plant-based protein bar brand, completed its acquisition by ETİ Gıda, with ETİ Gıda acquiring 100% of TRUBAR for $173 million in cash (no earn-out). The deal is intended to scale TRUBAR further across North America while accelerating international expansion, with TRUBAR’s founder, leadership team, and employees remaining in place.
- Buyers
- ETi Gıda Sanayi ve Ticaret A.Ş., 1564128 B.C. Unlimited Liability Company (the Purchaser, affiliate of ETİ Gıda)
- Targets
- TRUBAR, Trubar Inc.
- Industry
- Food & Beverage
- Location
- Ontario, Canada
- Transaction Type
- Buyout
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