Everyday Health Group Pregnancy & Parenting Acquires Lifecycle Marketing Ltd (Emma's Diary)
January 31, 2022
Everyday Health Group Pregnancy & Parenting (a division of Everyday Health Group / Ziff Davis) has acquired Buckinghamshire-based Lifecycle Marketing Ltd, bringing UK pregnancy and parenting brands including Emma's Diary, Families and the Health Professional Academy into its global parenting portfolio. The deal expands EHG P&P's reach in the UK mother-and-baby market and adds digital, app and health-professional education assets to its global network.
- Buyers
- Everyday Health Group Pregnancy & Parenting, Everyday Health Group, Ziff Davis, Inc.
- Targets
- Lifecycle Marketing Ltd, Emma's Diary, Families, Health Professional Academy
- Industry
- Media & Entertainment
- Location
- Buckinghamshire, United Kingdom
- Transaction Type
- Buyout
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