Exponent Acquires Proper and Merges It with Eat Real to Form Better-for-You Snacking Group

Ferrero Group Agrees to Acquire Purely Elizabeth to Expand U.S. Better-for-You Breakfast Portfolio

August 14, 2026

Food & Beverage

Ferrero Group has signed an agreement to acquire Purely Elizabeth, a Boulder, Colorado-based better-for-you breakfast brand. Purely Elizabeth will continue to operate as a standalone brand within the Ferrero Group, with founder and CEO Elizabeth Stein remaining at the helm as the deal closes in the coming months subject to regulatory approvals.

Exponent Acquires IFF's Flavour Specialty Ingredients (FSI) Business

August 2, 2023

Food & Beverage

Exponent Private Equity agreed to acquire the Flavour Specialty Ingredients division (FSI) from International Flavors & Fragrances (IFF), a UK‑headquartered supplier of natural and aroma chemical base aromas. The carve‑out includes four manufacturing and distribution facilities across the UK, US and China, serves ~970+ clients and generates over $100 million in revenue; Exponent will back FSI to grow organically and via acquisitions.

Exponent Acquires Gü from Noble Foods

May 17, 2021

Food & Beverage

Exponent has agreed to acquire premium chilled dessert brand Gü from Noble Foods for an undisclosed sum. Exponent plans to invest in capacity and international growth — building on Gü's leading UK position and expanding its presence in France, Germany and the US.

Vibrant Foods (Exponent) Acquires Cofresh Snack Foods

June 30, 2020

Food & Beverage

Vibrant Foods, the UK ethnic foods platform backed by Exponent Private Equity, has acquired Cofresh Snack Foods (CSF), the owner of the Cofresh and Eat Real brands, for an undisclosed sum. The Patel family, selling shareholders, will reinvest as minority holders; the deal strengthens Vibrant Foods' portfolio across South Asian staples and fast-growing plant-based/free-from snacking to accelerate distribution and growth across the UK and Europe.

The Good Bean Acquires Beanitos to Create Legume-Based Snacking Powerhouse

February 12, 2020

Food & Beverage

The Good Bean, led by founder and CEO Sarah Wallace, has acquired Beanitos to combine the two legume-based snack portfolios and create the largest U.S. portfolio of bean snacks. The transaction was supported by investments from L Catterton, 2x Consumer Products Growth Partners (2x Partners), and BFY Capital to accelerate scale, supply-chain efficiencies and channel expansion across conventional, mass, natural and ecommerce retailers.

Exponent Private Equity Acquires TRS and East End Foods (Vibrant Foods Platform)

November 26, 2019

Food & Beverage

Exponent Private Equity has acquired UK ethnic-food producers and distributors TRS and East End Foods and will integrate them into a single group operating under the Vibrant Foods platform. The combined business — headquartered outside London and led by Rohit Samani (Chairman) and Umesh Parmar (CEO) — will have a combined turnover of approximately £300m and will continue to operate the TRS and East End brand names.