First Insight Acquires SnapRetail to Expand Retail Marketing Capabilities
January 10, 2024
First Insight, Inc. has acquired SnapRetail, a Pittsburgh-based digital marketing SaaS platform that helps independent retailers boost in-store traffic and online sales. The acquisition expands First Insight’s retail-focused Voice of the Customer platform by adding marketing automation and customer engagement capabilities; financial terms were not disclosed.
- Buyers
- First Insight, Inc.
- Targets
- SnapRetail
- Industry
- Retail
- Location
- Pennsylvania, United States
- Transaction Type
- Buyout
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