Fortis Acquires Serve First Solutions
July 29, 2025
Fortis, the embedded payments technology provider headquartered in Plano, Texas, has acquired Serve First Solutions, a B2B payment processor based in Costa Mesa, California. The deal is intended to combine Serve First's B2B payment expertise and service model with Fortis' proprietary technology to expand capabilities and accelerate penetration into verticals such as wholesale, distribution, and manufacturing.
- Buyers
- Fortis
- Targets
- Serve First Solutions
- Industry
- Payments & Fintech
- Location
- California, United States
- Transaction Type
- Buyout
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