Francisco Partners Acquires MyFitnessPal from Under Armour

October 30, 2020

Francisco Partners has agreed to acquire the MyFitnessPal platform from Under Armour for $345 million (including potential earn-outs), a transaction expected to close in Q4 2020 subject to customary conditions. Under Armour said the sale is part of a strategic simplification to focus on its core consumer business, while Francisco Partners plans to operate MyFitnessPal as a standalone company to pursue recurring-revenue growth.

Targets
MyFitnessPal
Sellers
Under Armour, Inc.
Industry
Software
Location
California, United States
Transaction Type
Divestiture

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