G2 Agrees to Acquire Capterra, Software Advice, and GetApp from Gartner

GA Group Acquires G2 Capital Advisors

April 6, 2026

Financial Services

GA Group, backed by Oaktree Capital Management funds, announced the successful acquisition of Boston-headquartered investment bank and restructuring advisory firm G2 Capital Advisors. The deal is intended to create a full-lifecycle advisory and investment banking platform serving the middle market, combining GA Group’s advisory/valuation/field exam and asset services with G2’s capital markets and restructuring capabilities.

G2 Risk Solutions to Combine with EverC to Expand AI-Powered Merchant Risk Solutions

August 5, 2025

Cybersecurity

G2 Risk Solutions (G2RS) and EverC announced they have signed an agreement to combine, aimed at strengthening their ability to defend global e-commerce against merchant and online marketplace threats. The transaction is expected to close in Q3 2025, subject to customary closing conditions, with G2RS CEO Brian Longe to lead the combined company.

G2 Acquires unSurvey's AI Capabilities and Team

June 10, 2025

AI & Machine Learning

G2 has acquired AI-first capabilities and talent from unSurvey, a Y Combinator–backed conversational-AI research company. The unSurvey founding team and engineers join G2 to embed voice- and AI-led conversational review collection and custom research capabilities across G2's marketplace, strengthening its AI product offerings.

ClearCourse Acquires B2B eCommerce Platform GOb2b

October 10, 2024

Cloud & SaaS

ClearCourse, a London-based software and embedded payments specialist, has acquired B2B eCommerce platform GOb2b to expand its industry-specific software offerings for small and mid-sized businesses. GOb2b, which serves customers across the United Kingdom and Ireland in sectors such as food and drink, health and safety, and manufacturing, will be integrated into ClearCourse's suite of solutions.

BetterCloud Acquires G2 Track from G2

March 12, 2024

Cloud & SaaS

BetterCloud has acquired the G2 Track product line from G2 and formed a strategic partnership with G2 to combine SaaS operations and spend intelligence. The acquisition integrates G2 Track’s spend and license management capabilities into BetterCloud’s SaaS Management Platform to give IT and Finance teams unified visibility and automation for managing SaaS costs and usage.

Gartner, Inc. Acquires Digital Brand Researcher L2

March 7, 2017

Data & Analytics

Gartner, the global IT research and advisory firm, has agreed to acquire New York-based digital brand researcher L2. L2, which provides subscription benchmarking and digital performance research to consumer brands and employs about 150 people across New York and London, will initially operate independently while Gartner integrates the capability into its research portfolio.