Creative Artists Agency Acquires ICM Partners

Artémis Acquires Majority Stake in Creative Artists Agency (CAA)

September 7, 2023

Media & Entertainment

Artémis, the Pinault family’s investment company, has agreed to acquire a majority stake in Creative Artists Agency (CAA) from TPG. CAA’s current leadership — Bryan Lourd, Kevin Huvane and Richard Lovett — will remain as Co-Chairmen, with Lourd expected to become CEO; Temasek will remain a minority investor and CMC Capital will remain a strategic partner.

Creative Artists Agency Acquires Brand Licensing Firm Beanstalk

February 9, 2026

Marketing & Advertising

Creative Artists Agency (CAA) has acquired Beanstalk, a global brand licensing and management agency, and will integrate it into CAA Brand Management to expand its licensing and consumer-products capabilities. Sellers include JPE Capital, Beach Point Capital Management and the family offices of Lance Hirt and Brian Cooper; financial terms were not disclosed.

Creative Artists Agency Acquires Full Ownership of CAA-GBG Global Brand Management Group

April 7, 2022

Marketing & Advertising

Creative Artists Agency (CAA) has acquired full ownership of the business of CAA-GBG Global Brand Management Group (previously a 2016 JV with Global Brands Group), launching an integrated CAA Brand Management division. The unit — led by Perry Wolfman and Noah Gelbart and employing more than 160 people across 17 countries — will be folded into CAA's operations; financial terms were not disclosed.

Wasserman Acquires Brillstein Entertainment Partners

September 18, 2023

Media & Entertainment

Wasserman has acquired Brillstein Entertainment Partners, bringing the legendary talent management and production firm into Wasserman's global sports, music and entertainment platform. The deal expands Wasserman's capabilities in talent management, content creation and production while Brillstein's leadership and staff will continue to operate under the Wasserman umbrella.

Market Performance Group Acquires The Creative Partners Group

October 4, 2022

Marketing & Advertising

Market Performance Group (MPG) has acquired The Creative Partners Group (The CPG) to expand its omnichannel strategy and services capabilities across Target and the broader retail marketplace. The transaction brings The CPG’s team and capabilities — including omnichannel marketplace growth, retail intelligence, category management, and creative/design — into MPG to strengthen its offerings for CPG brands and retailers.

Iconic Acquires Integral Capital Advisors

September 10, 2024

Financial Services

Iconic, an AI-powered M&A advisory firm based in Los Angeles, has acquired Integral Capital Advisors, LLC, a boutique investment bank based in Pasadena. The deal combines Integral's sell-side M&A experience with Iconic's proprietary technology; Eric Coonrod, former Managing Partner and owner of Integral, joins Iconic as Managing Director and Senior Vice President.