Creative Artists Agency Acquires Full Ownership of CAA-GBG Global Brand Management Group

April 7, 2022

Creative Artists Agency (CAA) has acquired full ownership of the business of CAA-GBG Global Brand Management Group (previously a 2016 JV with Global Brands Group), launching an integrated CAA Brand Management division. The unit — led by Perry Wolfman and Noah Gelbart and employing more than 160 people across 17 countries — will be folded into CAA's operations; financial terms were not disclosed.

Buyers
Creative Artists Agency (CAA)
Targets
CAA-GBG Global Brand Management Group (now CAA Brand Management)
Sellers
Global Brands Group (GBG)
Location
California, United States
Transaction Type
Buyout

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