British American Tobacco (Modoral Brands) Acquires DRYFT Sciences' Nicotine Pouch Product Assets

November 16, 2020

British American Tobacco’s U.S. business (through Modoral Brands Inc. / Reynolds American Inc.) acquired the nicotine pouch product assets of DRYFT Sciences, LLC. The deal transfers DRYFT’s all‑white nicotine pouch formulations and SKUs into BAT’s Velo product line to accelerate distribution and marketing reach in the modern oral nicotine segment.

Buyers
British American Tobacco plc, Modoral Brands Inc., Reynolds American Inc.
Targets
DRYFT Sciences, LLC
Sellers
DRYFT Sciences, LLC
Location
California, United States
Transaction Type
Divestiture

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