British American Tobacco (Modoral Brands) Acquires DRYFT Sciences' Nicotine Pouch Product Assets
November 16, 2020
British American Tobacco’s U.S. business (through Modoral Brands Inc. / Reynolds American Inc.) acquired the nicotine pouch product assets of DRYFT Sciences, LLC. The deal transfers DRYFT’s all‑white nicotine pouch formulations and SKUs into BAT’s Velo product line to accelerate distribution and marketing reach in the modern oral nicotine segment.
- Buyers
- British American Tobacco plc, Modoral Brands Inc., Reynolds American Inc.
- Targets
- DRYFT Sciences, LLC
- Sellers
- DRYFT Sciences, LLC
- Industry
- Consumer Products
- Location
- California, United States
- Transaction Type
- Divestiture
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