GfK Group Acquires Knowledge Networks Inc.
December 12, 2011
GfK Group has acquired 100% of Knowledge Networks Inc., a US-based provider of online and digital market research solutions, including the probability-based KnowledgePanel. The acquisition strengthens GfK's digital research and media-measurement capabilities and expands its presence in the US market, giving clients access to Knowledge Networks' panels and specialist healthcare panels.
- Buyers
- GfK Group
- Targets
- Knowledge Networks Inc.
- Industry
- Marketing & Advertising
- Location
- United States
- Transaction Type
- Buyout
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