Good Vibrations Acquires Babeland

July 25, 2017

Good Vibrations, a long-standing sexual wellness retailer based in San Francisco, has entered into an agreement to acquire Babeland, the queer- and feminist-founded sex-positive retailer headquartered in Seattle. The acquisition, driven in part by the founders' decision to step away, will combine both brands' retail footprints and education programs while keeping both brand identities intact; closing is expected in early August subject to customary conditions.

Buyers
Good Vibrations
Targets
Babeland
Sellers
Claire Cavanah, Rachel Venning
Industry
Retail
Location
Washington, United States
Transaction Type
Buyout

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