GoSaga Acquires Tone It Up

January 27, 2025

GoSaga, a consumer lifestyle holding company, has acquired Tone It Up, the women-focused online fitness and wellness community founded by Karena Dawn. Tone It Up will continue to operate as a distinct brand within GoSaga’s portfolio; financial terms were not disclosed.

Buyers
GoSaga, Inc.
Targets
Tone It Up
Location
Texas, United States
Transaction Type
Buyout

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