Helen of Troy Completes Acquisition of Olive & June

Helen of Troy Completes Acquisition of Drybar Products

January 23, 2020

Consumer Products

Helen of Troy Limited completed the acquisition of Drybar Products LLC for approximately $255 million in cash. The transaction transfers the Drybar consumer products business to Helen of Troy while the Drybar salon business (Drybar Holdings LLC) retains a worldwide license to continue operating salons and selling the products in those locations.

Helen of Troy Acquires Osprey Packs, Inc.

November 29, 2021

Consumer Products

Helen of Troy Limited, through a subsidiary, entered into a definitive agreement to acquire Osprey Packs, Inc. for approximately $414 million in cash. The acquisition was later completed for $414.7 million in cash, including a customary working capital adjustment.

HRB Brands Acquires Mass‑Market Personal Care Brands from Helen of Troy

June 8, 2021

Consumer Products

HRB Brands LLC, a portfolio company of Tengram Capital Partners, acquired a portfolio of 12 mass‑market personal care brands (including Brut, Pert, Sure, Ammens, Seabreeze and Infusium) from Helen of Troy Limited. The deal expands HRB Brands' hair‑care and skin‑cleansing portfolio and was financed by White Oak and Wells Fargo with advisory from Hilco Global.

Helen of Troy Acquires Curlsmith (Recipe Products Ltd)

April 25, 2022

Consumer Products

Helen of Troy Limited (via a subsidiary) acquired Recipe Products Ltd, the maker of Curlsmith, for $150.0 million in cash. The tuck-in purchase expands Helen of Troy's prestige Beauty platform into the fast-growing textured haircare market; Curlsmith reported estimated 2022 net sales of $40–$42 million and becomes a high‑margin brand in the portfolio.

Yellow Wood Partners Acquires Elida Beauty from Unilever

June 6, 2024

Consumer Products

Yellow Wood Partners completed the acquisition of Elida Beauty, a portfolio of legacy Unilever beauty and personal care brands (including Q-tips, Caress, Ponds for North America/Europe, Impulse, Noxzema, Monsavon and Timotei). The transaction is a corporate carve-out from Unilever; Yellow Wood will operate Elida Beauty as an independent company with offices in Dallas, London and Paris and has named Alfie Vivian as CEO to lead the next phase of growth.

Colgate-Palmolive Acquires Hello Oral Care Brand

January 23, 2020

Consumer Products

Colgate-Palmolive Company has agreed to acquire Hello Products LLC, a fast-growing premium U.S. oral care brand, from Tenth Avenue Holdings. The deal expands Colgate’s portfolio into a younger, lifestyle-oriented oral care segment and will be financed with cash and debt; Hello’s founder and CEO will remain in leadership roles.