Humble Growth Makes Minority Growth Investment in simplyFUEL
January 22, 2026
Humble Growth has acquired a minority growth-equity stake in simplyFUEL, the protein-snack brand founded by Mitzi Dulan. The partnership is intended to help simplyFUEL scale its brand and accelerate retail expansion (Costco, Sam’s Club, Walmart, Target) with Humble Growth providing hands-on operating and brand-building support.
- Buyers
- Humble Growth
- Targets
- simplyFUEL
- Industry
- Food & Beverage
- Location
- Kansas, United States
- Transaction Type
- Growth capital
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