ICR Acquires Bullfrog + Baum
June 6, 2023
ICR, a strategic communications and advisory firm, has acquired Bullfrog + Baum, a New York–based consumer communications agency specializing in hospitality, lifestyle and travel. The acquisition expands ICR’s consumer lifestyle practice by adding creative and tactical services, and Bullfrog + Baum’s founder Jennifer Baum will join ICR as a partner.
- Buyers
- ICR
- Targets
- Bullfrog + Baum
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
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