ICR Acquires Bullfrog + Baum

June 6, 2023

ICR, a strategic communications and advisory firm, has acquired Bullfrog + Baum, a New York–based consumer communications agency specializing in hospitality, lifestyle and travel. The acquisition expands ICR’s consumer lifestyle practice by adding creative and tactical services, and Bullfrog + Baum’s founder Jennifer Baum will join ICR as a partner.

Buyers
ICR
Targets
Bullfrog + Baum
Location
New York, United States
Transaction Type
Buyout

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