IG Group Agrees to Acquire Underdog for Up to $1.3 Billion

Genius Sports Acquires Legend (Up to $1.2 Billion)

February 5, 2026

Data & Analytics

Genius Sports has completed its acquisition of Legend, a global digital sports and gaming media network. The deal was previously announced as valued at up to $1.2 billion, including $900 million payable at closing and an earnout of up to $300 million.

IG Group Acquires Freetrade for £160 million

January 16, 2025

Financial Services

IG Group Holdings plc will acquire 100% of Freetrade, the commission-free self-directed investment platform, for an enterprise value of £160 million. The deal, expected to complete in mid-2025 subject to regulatory approvals, will expand IG's UK trading and investments proposition and give access to Freetrade's growing retail customer base and scalable technology.

underdog & company (backed by NewSpring Holdings) Acquires Altius Sports Partners

November 6, 2023

Marketing & Advertising

underdog & company, a NewSpring Holdings‑backed marketing and brand experience firm, has acquired Altius Sports Partners, a collegiate athletics advisory and NIL services provider. Playfly Sports sold its minority stake as part of the deal; the acquisition is positioned as an add‑on to underdog's growing platform to expand capabilities across college athletics, NIL programs, and brand campaigns.

NewSpring Holdings Acquires underdog venture team to Form underdog & company

June 26, 2023

Marketing & Advertising

NewSpring Holdings, the platform-focused strategy of private equity firm NewSpring, has acquired underdog venture team to form a new marketing services platform called underdog & company. The investment will support strategic acquisitions and growth in the sports, media, entertainment, and nonprofit marketing markets, with underdog leadership (Dan Mannix and Nicole Jeter West) continuing in senior roles.

Blackstone Acquires International Data Group (IDG) for $1.3B

November 17, 2021

Data & Analytics

Blackstone’s private equity funds have completed the acquisition of International Data Group, Inc. (IDG) from Oriental Rainbow, LLC (a China Oceanwide subsidiary) for an enterprise value of $1.3 billion. IDG — which includes IDC and IDG Communications — provides market intelligence, data and technology-focused media; Blackstone said it will partner with IDG to expand product offerings and drive technology innovation.

Entercom Acquires QL Gaming Group

November 9, 2020

Data & Analytics

Entercom Communications Corp. has acquired direct-to-consumer sports data and iGaming affiliate platform QL Gaming Group in an all-cash transaction valued at approximately $32 million. The deal brings QL Gaming's BetQL app, analytics and subscription capabilities into Entercom's sports audio, podcast and RADIO.COM ecosystem to expand data-driven offerings for sports fans.