Imperial Brands PLC Acquires Black Buffalo

May 27, 2026

Imperial Brands PLC, parent of ITG Brands, acquired Black Buffalo, a differentiated modern oral business, to expand ITG Brands’ U.S. oral nicotine portfolio. The deal is valued at an initial $150 million plus additional deferred payments tied to performance over three years, with Black Buffalo employees joining Imperial Brands.

Buyers
Imperial Brands PLC
Targets
Black Buffalo
Location
United States
Transaction Type
Addon

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