Integrity Marketing Group Acquires Health Insurance Store

Integrity Marketing Group Acquires The Insurance Superstore

May 16, 2023

Insurance

Integrity Marketing Group has acquired The Insurance Superstore, an independent Medicare-focused insurance agency led by Brad Keating and headquartered in Colorado Springs, Colorado. The agency will join Integrity’s partner network and gain access to the firm's shared services, insurtech platform, and marketing and operational resources to scale distribution and improve agent support; financial terms were not disclosed.

Integrity Marketing Group Acquires Theodore Group

June 15, 2021

Insurance

Integrity Marketing Group, a Dallas-based distributor of life and health insurance products, has acquired Theodore Group, a Kissimmee, Florida-based life insurance distribution agency. Theodore Group's founders will join Integrity as Managing Partners and the agency will gain access to Integrity's proprietary technology, marketing, and back-office resources to accelerate growth.

Integrity Marketing Group Acquires Unified Health

June 2, 2021

Healthcare Services

Integrity Marketing Group acquired Unified Health, a Fort Lauderdale-based, data-driven, tech-enabled call center and Medicare telesales brokerage. As part of the deal, Unified Health CEO Bryan Hunsaker becomes a Managing Partner at Integrity; the acquisition strengthens Integrity's Medicare capabilities and distribution, and financial terms were not disclosed.

Integrity Marketing Group Acquires Kellogg Insurance Marketing

April 6, 2021

Insurance

Integrity Marketing Group has acquired Kellogg Insurance Marketing, an insurance marketing organization based in Draper, Utah. The deal brings Kellogg's agent network and senior-market expertise onto Integrity's platform to accelerate growth and expand agent support and technology adoption.

Integrity Marketing Group Acquires Southern Insurance Group

August 18, 2020

Insurance

Integrity Marketing Group, the Dallas-based distributor of life and health insurance products, has acquired Southern Insurance Group, a Tennessee-based field marketing organization specializing in Medicare Advantage. Southern Insurance's leadership team (the Gilliam family) will become owners in Integrity; financial terms were not disclosed.

Harvest Partners and HGGC Invest in Integrity Marketing Group

August 28, 2019

Insurance

Funds managed by Harvest Partners completed a growth investment in Integrity Marketing Group alongside existing investor HGGC and Integrity management to accelerate the company's expansion in the senior life and health insurance market. The capital will support continued organic and acquisitive growth, with plans to invest in technology and talent to expand Integrity's national partnership-based distribution strategy.