ironSource Acquires Tapjoy for Approximately $400 Million
October 14, 2021
ironSource has entered into an agreement to acquire Tapjoy, a San Francisco-based mobile advertising and app monetization company, for an aggregate purchase price of approximately $400 million. The acquisition is intended to expand ironSource's monetization capabilities, increase its SDK footprint across apps and games, and give developers greater access to diversified advertiser demand via Tapjoy's marketplace.
- Buyers
- ironSource
- Targets
- Tapjoy
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Buyout
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